Waiting for an app to load is now a dealbreaker. Users demand instant...

https://wiki-stock.win/index.php/The_Invisible_Breach:_Why_Inconsistent_Performance_is_the_Silent_Killer_of_User_Trust

Waiting for an app to load is now a dealbreaker. Users demand instant gratification, from personalization that knows their taste to frictionless mobile payments that skip the hurdles. If you don't respect their time with pure speed, they will just move on