Rank tracking is dead because the SERP is no longer just a list of links. With...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is dead because the SERP is no longer just a list of links. With AI Overviews causing a 30% CTR drop across European markets and zero-click searches becoming the norm, old reporting methods are useless