Planning branded merchandise for events: a practical timeline

https://logolife.evercolumn.com/posts/planning-branded-merchandise-for-events-a-practical-timeline

Planning branded merchandise for events: a practical timeline. Start three months out by setting a budget and picking items that fit the event's vibe, then order samples six weeks ahead to avoid last-minute chaos. Four weeks before, finalize designs and place the full order, leaving two weeks for delivery and any tweaks. A week prior, do a quality check and pack everything for easy distribution.