Most agencies treat European SEO as a simple translation task. That is a...

https://www.foxtrot-bookmarks.win/don-t-let-a-generic-agency-treat-your-eu-expansion-like-a-simple-translation

Most agencies treat European SEO as a simple translation task. That is a mistake. True localization requires matching cultural intent to local search behavior. When vetting partners, demand technical proof like clean hreflang implementation in GSC