Measuring AI search is a nightmare because answers are non-deterministic and...

https://www.booknose.win/ai-search-is-a-black-box-you-re-fighting-non-deterministic-answers-and-geo

Measuring AI search is a nightmare because answers are non-deterministic and suffer from extreme geo variability. You can’t rely on legacy rank trackers when results shift by city or model version. That’s why serious teams are building custom stacks