How Should Roofing Contractors Rank for Broad, Research-Focused Phrases Without Losing Calls Between Storms?

https://www.random-bookmarks.win/how-a-1m-roofing-company-lost-28-of-leads-to-listing-errors-and-recovered-them

Which specific questions about ranking for broad phrases and slow-phone periods will this article answer, and why do they matter? Roofers face a weird traffic pattern: after a storm the phones ring off the hook; between storms things go