Google uses your business information to verify that you are a legitimate local...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Google uses your business information to verify that you are a legitimate local presence. When your NAP consistency is off—meaning your name, address, and phone number vary across the web—it confuses search algorithms and lowers your rankings