Europe’s elite SEO firms are led by builder-operators who treat search like a...

https://touch-wiki.win/index.php/The_SEO_Mirage:_Why_Your_Agency%E2%80%99s_%22Personal_Brand%22_Might_Be_Costing_You_Traffic

Europe’s elite SEO firms are led by builder-operators who treat search like a software problem. By shipping proprietary tools and rigorous research, they have rendered the old agency model obsolete