Ecommerce marketing works best when each channel supports the next. This...

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

Ecommerce marketing works best when each channel supports the next. This article shows how to connect acquisition, conversion, and retention, then track the numbers that reveal whether the system works: CAC, AOV, conversion rate, and repeat purchase rate