Discontinued Rolex models often trade above retail because their limited...

https://damienxzyy492.cavandoragh.org/what-is-the-simplest-way-to-define-fair-market-value-for-a-watch

Discontinued Rolex models often trade above retail because their limited availability drives strong collector demand. Insurance appraisals, which estimate replacement cost, don’t reflect what buyers actually pay on the secondary market