Case Study: How a $1.2M SaaS Brand Stopped Chasing Exact-Match Anchors and Started Buying Real Business Outcomes

https://technivorz.com/when-monthly-reports-miss-the-bleeding-a-small-saas-companys-wake-up-call/

How a $1.2M SaaS Company Stalled Growth Chasing Exact-Match Anchors When I first met the founders of BrightForms, they were working off a simple belief: more exact-match anchor text = higher rankings = more signups