After a SaaS pricing change, companies often face a tough choice: accept a...

https://lanesniceblog.scriblorax.com/posts/what-is-the-difference-between-arpu-and-aov-for-saas-pricing

After a SaaS pricing change, companies often face a tough choice: accept a conversion drop or aim for a revenue lift. One study showed a 31% fall in conversions but a 22% increase in revenue